Strataplan

Our goal was to develop a business solution for marketers for strategic planning and managing their marketing campaign activities; develop a dynamic calendar that allows users to seamlessly pivot and change their plan based on their business needs; provide the analytic performance data; competitor analysis and custom data set import.

Unilime team has developed the platform from scratch. Planning Calendar is the main functionality that will be used for planning marketing activities, planning budget and budget-related parameters, analyzing the efficiency of the marketing activities, and checking historical info about marketing activities conducted in the past. Another important part of the project is the custom dashboard, which allows you to check all the key performance metrics and indicators from the calendar via different charts that can be customized by request. If you want to present the calendar for anyone outside the system or make an efficient presentation for your chief board members, etc., you can share it without an actual access to the platform environment. In addition, our devs have developed a notification system that operates in real-time using web sockets. If you exceed your budget, if someone changes something within the calendar you will receive an alert notification with detailed action or event information. Сustom data set import is also available and can be super helpful for controlling and comparison of competitor activity. In spite of the restaurant industry bearings, the platform is scalable and can be the perfect solution for different business types.