Senior Dog 2021 logo

Senior Dog 2021

Senior Dog 2021 web-design and development case.

Senior Dog 2021 project preview

About the client

Senior Dog 2021 is the Anti-Westminster Beauty Contest for Senior Dogs. The contest was held in support of dogs approaching the Golden Years, to show that age does not limit who they can become and what they have to offer the world.

The organizers of the Senior Dog 2021 contest believe in the imperfectly perfect beauty of senior dogs, because beauty has no breed standard.

01Client problem

Marketing activities today are not limited to advertising on social media or the Internet. Generating leads can be done in a much more creative way. This is exactly what our client did, deciding to launch an extraordinary contest for senior pets. It was very important to create a design that would "hook" the target audience and be able to attract visitors. The main task of the site was to collect registrations for the contest. In addition, the application system itself had to be clear, simple and mobile-friendly.

02Solution

Our team has developed a website that at first glance conveys the values of this event to the visitor. The choice of font, the illustrations, the play of colors — everything is put together in a single whole and definitely attracts attention. A good SEO and PageSpeed optimization has been performed for the site. The site boasts maximum Google Pagespeed values and perfect Core Web Vitals. We have carried out the integration with Klaviyo for further lead generation.
Details
Services
Development
Domains
Pets
Timeline
1 month
Technologies
PHP (WordPress), CSS/SASS, HTML5, Javascript/jQuery
Disciplines
Development, Design
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