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Runnerclick

Runnerclick design and web-development case.

Runnerclick project preview

About the client

Without a doubt, Runnerclick is your most reliable source for the tips and running equipment on the web. You’ll find thousands of reviews of the best sport products on the market, along with useful running techniques and appropriate nutrition.

Whether you are a beginner or an ultra-endurance athlete - RunnerClick is there to provide you with the most informative, competent and authoritative content about your running journey.

01Client problem

RunnerClick presents an immense selection of niche products. Client highlighted the importance of creating convenient and straightforward navigation, modifying the interface and systemization of the content. The main source of visitors is organic traffic, so SEO and core web vitals must be flawless.

02Solution

Our team has developed a multipurpose affiliate product that helps to optimize and speed-up the content-creating process and minimize the conversion. This is done by the inventing a system of rapid product selection and its description for each targeted article; the system of working with several marketplaces simultaneously; ability to receive and auto-update the prices for each product; and a process of working with localized affiliate links, that allows offering products to the user based on their region. The design was also very well contemplated, making it user-friendly, easy to maneuver and systemized appropriately. A variety of structured data schemes have been used to improve the search results on Google such as Review, Article, Faq, Breadcrumbs.
Details
Services
Development, Design, DevOps
Domains
Affiliate marketing, Apparel and fashion, Sports and fitness
Timeline
4 months
Technologies
PHP (WordPress), Amazon PA API, CSS/SASS, HTML5, Javascript/jQuery
Disciplines
Design, Development
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