Pure Optical

Pure Optical has two main goals in its work: to take care of the health of its customer's eyes, which includes expert counseling and selection of contact lenses, and continually improve the quality of services provided. Pure Optical aimed to minimize the time customers would spend on placing an order by providing a simple user interface, a quick product search, an automatic reorder system, and email newsletters for repeat customers.

Our team developed multiple custom extensions for the website and integrated numerous existing solutions to achieve the business goals of the client. The website features a rich set of marketing tools that allow it to win competitive struggle by offering customers a better user experience, prices, and conditions. Among other features, we have implemented an instant search feature using Algolia. It helps users to find required products within milliseconds and complete the purchase in one minute. Rewards points integrated with email marketing tool allow to increase customer retention and achieve regular conversions. We have developed complex product pages allowing users to customize their product selection in a couple of easy steps. This is very important in a niche of eye lenses where each product can have unique sets of attributes and parameters. The website is set up properly in terms of SEO requirements and hosting infrastructure is tailored to ensure optimal performance/cost balance.