MyPetNeedsThat

MyPetNeedsThat design and web-development case.

About the client

MyPetNeedsThat is a free resource for pet parents and pet lovers alike. Their goal is to help animal owners all around the world care better for their pets by publishing pet care news and pet product buying advice. Experts, pet trainers and veterinarians help you improve the well-being of your pets through the veterinary care, proper nutrition and lifestyle.

MyPetNeedsThat mission is to create a better world for both animal owners and animals themselves.

www.mypetneedsthat.com

01Client problem

MyPetNeedsThat is part of several affiliate programs: Amazon, Chewy and Petsmart. Client highlighted the importance of the organic growth of the website and the information being presented to the user in a structured and accessible way. Tonnes of valuable materials are added on a daily basis onto the website, so simple and effective admin panel is a must.

02Solution

We have started with developing a custom theme, catchy logo, graphic design and UX. We then optimized the WordPress setup, which increased flexibility, page speed and conversion. MyPetNeedsThat is fully SEO friendly. A variety of structured data schemes have been used to improve the search results. We also took care of regular backups to improve the security of the site.

Details

Services

Development, Design, Content Management

Domains

Affiliate marketing, Pets

Timeline

4 months

Technologies

PHP (WordPress), Amazon PA API, CSS/SASS, HTML5, Javascript/jQuery

Disciplines

Design, Development