Gibsons
Gibson’s Games Shopify Design and Development case.
About the client
Gibson’s Games is a heritage British board game and jigsaw puzzle manufacturer that has been creating joy and connecting generations since 1919. An independent, family-run business, it crafts high-quality, eco-friendly puzzles, classic strategy games, and nostalgia-inspired pastimes loved by families across the UK and worldwide, using 100% recycled puzzle boards and plant-based inks. The client’s storefront was held back by an outdated theme and design aesthetic that no longer reflected the brand standard or user expectations, and by a bloated ecosystem of third-party apps that added technical overhead and hurt site performance and maintenance efficiency.
01Client problem
The client’s existing storefront was burdened by an outdated theme and design aesthetic that no longer reflected their brand standard or user expectations. Additionally, the site relied heavily on a bloated ecosystem of third-party apps, which created technical overhead and negatively impacted overall site performance and maintenance efficiency.
02Solution
We executed a complete storefront redesign, crafting a modern, elevated design with refreshed collection imagery tailored to the client’s vision. During development, we systematically audited the application stack and migrated functions to Shopify native features wherever possible to streamline operations and reduce app reliance. To protect user experience, we carefully mapped and rebuilt all essential features into the new theme build, ensuring a seamless, high-performing transition without any loss of functionality.
Details
Services
Development, Design
Domains
E-commerce
Timeline
3+ months
Technologies
Shopify
Disciplines
Development, Design
