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Gear We Are

Gear We Are web-development case.

Gear We Are project preview

About the client

Gearweare conducts research on the quality of outdoor gear. Each piece of gear is tested against multiple criteria to create the best buying guide, save the reader's time and money, and share not only the most comprehensive information on the best gear, but also to point out things to avoid.

Gearweare was launched with just one aim: to show people the difference between high and low quality goods — in the world of the outdoors.

01Client problem

Gearweare is a member of the Amazon Services LLC affiliate program. That's why our team was tasked to develop a multi-purpose affiliate product with well thought-out navigation and content organization, to simplify and automate the processes of the administrative panel as much as possible. Along with this, the website should be optimized for loading speed without harming its functionality, and integrated with marketing tools to ensure organic traffic.

02Solution

The Unilime team has extensive experience with affiliate programs. Our designers have developed a corporate theme for the site. We have created a project based on the needs of the user in order to make the interaction with the site convenient, pleasant and memorable. For each target article, we've created and integrated into the site a quick product selection and description system. Gearweare has a good conversion rate and fast-growing organic traffic, thanks to impeccably tuned SEO and data structuring schemes that improve Google search results.
Details
Services
Development
Domains
Affiliate marketing
Timeline
2 months
Technologies
PHP, Wordpress, JS, HTML, CSS
Disciplines
Web-Development, E-commerce
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