BornCute

The strength of Borncute is the uniqueness of the project’s idea in general. Yet, on the other hand, there were many key factors that prevented them from reaching 100% effectiveness, such as weak user interface, site administration and poor conversion. Since the website is constantly being filled with fresh content, it was vital to think over every detail on how to automate and simplify the processes in the best way possible. And also create a new theme based on the old content.

The first step was to redesign the website in order to make it more relevant to the overall theme of the project. The admin panel was optimized to make editing part of the process less grueling and confusing. We have constructed a feature that allows an automatic price update and the process of working with localized affiliate links, without jeopardizing the page speed and site functionality. The website swiftly gains the audience due to the structured data schemes, such as Review, Article, Faq, Breadcrumbs. As a result, traffic has significantly improved, and the income and conversion has increased.