01Client problem
The client needed to create an email marketing service for defense attorneys. This service would help the attorneys to find clients by the area and crime categories they work with. The client wanted the website to provide the email marketing system, contact data of people who had been recently arrested, and templates for creating the email campaigns. The one thing attorneys would need to do is to choose the contacts they like and to create a message they would send to these contacts.
Besides that, the client needed to create a website with a simple and modern design in line with the legal industry.
02Solution
Our team started developing the service by providing data on recent arrests by specific counties in the USA. We implemented the flow of the process that resulted in the most accurate data we could get, starting from scraping and storing the data on recent arrests, searching arrestees' contact data, verifying them, and providing them to potential customers (attorneys). The scraping is performed daily, so the users can see updated data every day they enter the service dashboard.
Also, our team has integrated the Mailchimp service into the dashboard, so the attorneys can create and start email marketing campaigns (create emails, choose templates, and check the reports on campaigns) right on the Arrest Connection website.
Currently, we continue working on improvements to the functionality and are considering the possibility of integrating the SMS automation service into the dashboard which would allow attorneys to send SMS messages to potential clients from the Arrest Connection dashboard.
Besides that, we have designed and developed the website which would help to promote and describe the advantages and the best features of the service as well as create new leads and help the attorneys to register and buy a subscription to the service for a specific amount of time (1 month, 3 months or annually).
Services
Development, Design, DevOps
Domains
Consumer products, Online services, Consulting, Law
Technologies
Python (Playwright), PHP Laravel (+ BackpackForLaravel), Mailchimp, Zoho Subscriptions, Endato, Cloudflare, Sendgrid, Nginx, Docker, Digital Ocean
Disciplines
Strategy, Technology, Development