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Vitality of Accessible E-Commerce Platforms

Vitality of Accessible E-Commerce Platforms

Today prioritizing accessibility is not just a choice but a necessity. At Unilime Group, we recognize the importance of creating inclusive online spaces. One key aspect is adhering to ADA compliance standards, ensuring that individuals with disabilities navigate the digital realm seamlessly. The PeerJ Computer Science study highlighted the top 10 accessible websites, with Sainsbury's Supermarkets, Walmart, Target, Macy's, IKEA, H&M Hennes, Chewy, Kroger, QVC, and Nike meeting the majority of WCAG 2.1 Level AA criteria. This isn't true for other participants in the worldwide digital marketplace, and brands that overlook customers with disabilities expose themselves to significant risks.

So how to easily remediate the most common eCommerce accessibility barriers? No eCommerce website desires to turn away customers or face an ADA compliance lawsuit. The positive news is that web accessibility doesn't have to be costly; it's always a wise investment.

Addressing common accessibility barriers can be straightforward with thoughtful content creation:

⭐ Incorporate accurate alternative text ("alt text") for images, aiding users who can't perceive visual content.

⭐ Eliminate redundant hyperlinks and opt for descriptive link text.

⭐ Craft precise page titles and subheadings.

⭐ Make design choices prioritizing consistency and simplicity.

⭐ Streamline checkouts and processes by limiting choices on each page.

⭐ Ensure comprehensive product information is accessible to assistive technology users.

These techniques are user-friendly and become more manageable when prioritizing accessibility during content creation, offering an improved user experience while preventing extensive remediation efforts.

At Unilime Group we propose a strategy for Digital Accessibility Compliance For those new to accessibility concepts, delve into the four principles of WCAG: content visibility, operability, understandability, and robustness. These principles are pivotal in crafting your eStore.

🔥 Publish an accessibility statement and evaluate your content against WCAG Level AA success criteria. Employ a hybrid testing approach, combining automated checks with manual reviews, for best results.

🔥 Consider engaging an accessibility partner for assistance in developing a testing strategy, addressing issues, and embracing inclusive design principles. A sustainable, long-term approach ensures significant business benefits from web accessibility.

🔥 Start by obtaining a complimentary WCAG compliance summary for your website or reach out to discuss your eCommerce store with our accessibility experts. In a world where digital presence is prevalent, the responsibility lies with businesses to foster environments that embrace diversity and cater to users of all abilities. Unilime Group is proud to be at the forefront of this movement, championing the cause of accessible e-commerce. 🌐🛍️ 

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